Privacy Policy

Who we are

The Plastic Surgery Group of Rochester is a plastic, cosmetic, reconstructive, and hand surgery practice located at 360 Linden Oaks #310, Rochester, NY 14625. For privacy questions about this website, contact us at (585) 922-5840.

Scope of this policy

This policy applies to our public marketing website and the online tools we link to from it, such as our secure payment portal and patient portal. It does not replace notices you receive when you become a patient, use our medical portal, or receive treatment at our offices.

Protected health information is governed by HIPAA and our separate patient privacy practices. Please do not send medical history, symptoms, test results, or other health details through general website contact channels. Use the phone numbers listed on our contact page or our secure patient portal for care-related communication.

Information we collect

Information you provide

We may collect information you choose to give us when you call our offices, email us, request a consultation, or otherwise communicate with the practice. This may include your name, phone number, email address, mailing address, and the subject of your inquiry.

Our marketing website is not designed to collect detailed medical information online. If you share health-related details with us by phone or email, we handle that information under our clinical and legal obligations, not as casual website traffic data.

Information collected automatically

When you visit our website, standard server and security logs may record technical information such as your IP address, browser type, device type, referring page, pages viewed, and the date and time of your visit. We use this information to operate, secure, and improve the site.

How we use information

We may use the information described above to:

• Respond to inquiries and schedule consultations
• Provide information about our services and locations
• Operate, maintain, and improve our website
• Protect the security and integrity of our systems
• Comply with legal, regulatory, and professional obligations

We do not use this marketing website to sell your personal information.

Cookies and similar technologies

Our website may use cookies or similar technologies that are necessary for basic site operation, security, or preference storage. You can control cookies through your browser settings. If you disable cookies, some parts of the site may not function as intended.

Third-party services linked from our site, such as payment or portal providers, may use their own cookies or tracking technologies under their separate privacy policies.

Third-party services and links

Parts of our online experience are provided by outside vendors. When you leave our main website or open a linked service, that provider's privacy policy applies.

• Secure payment portal: used to pay balances requested by our office
• Patient portal: used for medical records, messages, and practice communications
• Mapping services: used when you open directions to our offices

These services are linked from our patient info page. We do not control how third parties collect or use information on their own platforms.

How we share information

We may share information only as reasonably necessary to:

• Work with service providers that host, maintain, or support our website, communications, or payment tools
• Respond to lawful requests from courts or government agencies
• Protect the rights, safety, and security of our patients, staff, and practice
• Support a business transition such as a merger or acquisition, with appropriate notice where required

We require vendors that handle information on our behalf to use it only for the services they provide to us and to protect it appropriately.

Text messaging and mobile information

If you opt in to receive text messages from our practice, we may use your mobile number to send appointment-related or administrative messages consistent with your consent and applicable law.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

To stop receiving text messages, reply STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE. Message and data rates may apply.

Payments

If you use our online payment option, payment card information is submitted directly to our third-party payment processor. We do not store full payment card numbers on our marketing website. Payment processors follow PCI-DSS standards for handling card information. Their use of your information is governed by their own privacy policies.

Retention

We keep website and inquiry information only as long as needed for the purposes described in this policy, unless a longer retention period is required by law, professional regulation, or an active patient relationship.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No internet transmission or electronic storage method is completely secure, and we cannot guarantee absolute security.

Your choices and privacy rights

Depending on where you live, you may have rights to request access to, correction of, or deletion of certain personal information we hold about you, or to opt out of certain processing. To make a request, call (585) 922-5840 or write to us at 360 Linden Oaks #310, Rochester, NY 14625.

California residents. We do not sell personal information as defined by the California Consumer Privacy Act (CCPA). California residents may contact us to request information about our data practices or to exercise applicable rights.

Do Not Track. Our website does not respond to Do Not Track browser signals. Third-party sites you reach from our pages may track activity under their own policies.

Children's privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through this site. If you believe a child has provided us information, please contact us so we can take appropriate steps.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Continued use of the website after changes are posted means you accept the updated policy.

Contact us

The Plastic Surgery Group of Rochester
360 Linden Oaks #310
Rochester, NY 14625
Phone: (585) 922-5840